WE : THE SHEROES FOR LIFE
Just seven more days and we'll be flooded with hypes all around. There will be texts, messages, stories all savoring a gender and its fraternity. People will be promoting commercialization around the day endorsing women as `ideal' wives, mothers, homemakers, and office goers who after work take care of family and still fit in the "image of beautiful women". For instance, a beauty parlor launched recently announced free manicures, pedicures, and hairdos with a 50% discount because `women are special and on the women's day they need to feel special' says the tagline. A cosmetic product company offered a special discount on the women's day on the “Exotic eyeliner for the special woman, because your eyes speak much more than you think”. Another one selling women's branded clothes declared, “This women's day, indulge for the `woman of substance' in your life”. The question to ask today is, Has International Women's Day lost its significance ...